Our vision of America. Becoming reality.
We founded our urban, multicultural division back in 1992, long before most other marketing and research companies or their clients had woken up to the value and importance of America’s multicultural consumers.
We are pioneers in this area, and have strategically advised many major media and technology companies on how best to meet and serve the needs of America’s black, Hispanic, Asian, and International consumers.
Our focus on Multicultural America back then came from our view of the urban market– where the majority of America’s black, Hispanic, Asian, and other non-white consumers live– as cosmopolitan, ethnically and racially diverse, and globally connected. This paradigm of the urban market replaced tired myths and stereotypes about urban multicultural consumers with a new vision– one that more and more companies today are embracing. In our view, Multicultural America is America.
We have years of experience and an understanding of multicultural and international consumers in America that stems from a long-standing commitment to and decades of work in this area. Whether you’re a multicultural-focused company looking to conduct research on your audience or customers, or a non-multicultural company looking to understand how to poise your company for future growth, let us bring our perspective to bear for you.