New media. Social media. OTT platforms. Streaming content. Interactivity. It’s not just about the tube anymore.
Horowitz Associates is a recognized leader in the cable and telecommunications industries. Depth of experience and exposure has allowed Horowitz to monitor the changes in the cable industry as new technologies and services have altered the nature of television programming. We understand the consumer desire to content when they want, where they want, and on the platform they want.
With experience working with MSOs, networks, Internet and broadband providers, and telecommunications providers, Horowitz Associates has worked on virtually every type of project within these industries, including customer satisfaction tracking, market potential, brand awareness/competitive environment research, new product and program testing, research to support affiliate sales, in-market product trials for new technologies, and advertising/marketing/promotions effectiveness.
We are also well-known for our syndicated studies on the consumer market for cable, broadband and new media. Much of our tracking data goes back 17 years.
Our broad range of knowledge and expertise in this field makes us perfectly positioned to conduct your next custom research project.