Evaluating “Net Promoter” Scores for the Cable Business Howard Horowitz | July 17, 2007 Download original article Inspired by Fred Reichheld’s book “The Ultimate Question: Driving Good Profits and True Growth,” many clients have come to us wanting to generate “Net … Continue reading →

Dialing for Cable Phone Adriana Waterston | Fall, 2006 Download original article This article first appeared in Tribune Media Services’ newsletter, Market Vision. In today’s competitive environment, cable providers are banking on consumers choosing the “Triple Play,” and with that, … Continue reading →

OUTSIDE THE BOX: Consumers and the Business of HDTV Adriana Waterston | February 15, 2006 Download original article Earlier this month, over 90 million people tuned in to the Super Bowl, a good number of whom watched specifically to catch … Continue reading →

VOD and DVR in the Home– A Glimpse of the Future Adriana Waterston | July 7, 2005 Download original article Of late, there has been a great deal of dialogue– and hand wringing– in the media industry about the impact of … Continue reading →

Digital Media’s Next Wave: Programming On Demand; Consumers In Demand Adriana Waterston | March 2005 Download original article Originally published in the CTAM Magazine, March 2005 At Horowitz Associates, we have tracked the transition to the digital home through annual … Continue reading →

The Dawning of Multicultural America Adriana Waterston | March 30, 2004 Download original article This article was originally published for the 4th Annual Horowitz Associates Forum on Multicultural Media for Multicultural America, which took place on March 30, 2004 In 1992, … Continue reading →

The General Market is Shifting: Can You Identify Your Most Valuable Customers? Research Paves the Way for Understanding New Market Dynamics Adriana Waterston | July 21, 2003 Download original article Published in the July 21, 2003 edition of Multichannel News Since … Continue reading →

The Transition to the Digital Home Howard Horowitz | May 2003 Download original article Over the span of my two-decade career conducting consumer research on the market for cable, and now broadband, services, the landscape of this industry has changed dramatically, … Continue reading →

Search Continues for Evolving Hispanic Identity Alisse Waterston | March 17, 2003 Download original article Just one month ago, an Associated Press headline announced, “Hispanics Pass Blacks as Largest U.S. Minority Group.” The news made the front page of many local … Continue reading →

The Business of Ethnography: Discovering Perceptions of New Media in Urban Markets Alisse Waterston | June 12, 2000 Download original article Over a half-century ago, an anthropologist conducting an ethnography for a clothing manufacturer observed children and mothers at home and … Continue reading →