Everything you need to know about your viewers.
In this report you will find everything you need to know about News, Movie, Drama Series, Comedy/Sitcom, Sports, Documentaries/Nature Show, How-to-Show, Reality Show, Children’s Programming, Talk Show, Game Show, Music Programming, Women’s Programming and Soap Opera Viewers.
Sample & Methodology
We conduct 2,500+/- telephone interviews among heads of TV households, including multichannel (cable, satellite, FiOS and U-Verse subscribers) and non-multichannel subscribers, as well as 1,000 online surveys of broadband users 15+ with Internet access at home across the entire United States.
Subscription & Viewing Profile
- Subscription to multichannel and Internet services
- Favorite TV/cable channels
- Viewership of programming genres
- Premium subscriptions
- Incidence of viewing programming in another language/from other countries
- Percent of viewing in English vs. other languages
- Subscription to in-language programming packages
Digital & New Technology, and Alternative Platform Profiles
- Penetration and usage of VOD, DVR, and HD
- Media and technology in the home
- Frequency of watching specific types of TV/video content online, on handhelds, and on alternative platforms
Profile of Viewers
- Culture and demographics by genres
Our report will be delivered in PowerPoint format complete with charts, graphs, and written analysis.