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FOCUS: Latino 2010
OUR 2010 REPORT WILL BE PUBLISHED IN 2 PARTS, MAY AND SEPTEMBER OF 2010. Our best-selling study on the Hispanic market: This study analyzes the attitudes, interest, and likely purchase behavior of English-oriented, Bilingual and Spanish-dominant Latino households for television programming, digital cable, advanced and interactive services, the Internet and broadband. The study provides key insights on demand for programming genres and specific new networks, demand for in-language and culturally relevant programming and interest and subscription to targeted programming tiers. The study analyzes differences by subgroup (language use, U.S. nativity, age, marital status, presence of children, education, etc.) to help networks and operators best position themselves in the very competitive Latino space.
Visit www.horowitzassociates.com/fl10 for more information about the study.
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