Topic Areas:
(Pre-order clients will be able to provide input on the questionnaire)
Penetration of Telecommunication Services - Penetration
- Providers
- Spending
- Satisfaction
- Likelihood to cancel landline and just have cell phone
Programming: General, In-Language, and Culturally Relevant - Favorite TV/cable channels
- Frequency of viewing by genre
- Subscription to in-language programming packages
- Incidence of watching TV programs in other languages and from other countries
- Value of/Demand for specific in-language and ethnically-targeted channels (available for clients that pre-order the study only)
- Viewership of specific channels (available for clients that pre-order the study only, so we can run custom tabs)
- Premium subscription
- Incidence of viewing on alternative platforms
Digital Features - Penetration of VOD, DVR and HD
- Configuration in the home
- Usage as compared to "live"/"standard def" TV
- Satisfaction
- In-language On Demand- penetration and usage
- The market for interactive services and advertising
Media and technology in the home - I.e., Blu Ray, cell with video, Ipod/MP3 player with video, PSP, Slingbox, Pocketdish Player, AppleTV, Windows Media Center, Boxee, Miro, Moxi, Vudu, etc.
Tracking data on growth and usage of multichannel, Internet, and other technologies among Black, Hispanic, Asian, and White consumers Sample and Methodology: -
National telephone interviews among 1,500+/- heads of households 18+ in urban markets
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At least 600 Hispanic homes, 400 Black homes, and150 Asian homes
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Data weighted to Census figures by ethnicity
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Hispanic respondents surveyed in Spanish or English, depending on preference | Analyzed by...
(custom data runs available by request) -
Race/ethnicity: Hispanic, Black, Asian, and White consumers
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Age/generation: Boomers vs.Millennials
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Language other than English spoken in the home, personal fluency in English/other language, and by foreign born vs. U.S. born
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Genre affinity, specific network viewership, or interest in new programming (available for early subscribers only)
Deliverables: -
Comprehensive report in PowerPoint format complete with charts, graphs, and written analysis
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A management summary and implications with links to the detailed data
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In-person or webinar presentation of the findings to senior management, the research team, your internal clients, or at your management conference
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Custom analysis run by your viewers (for networks) or on consumers in your footprint/subscribers (for cable distributors), available only if you pre-order the study
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Full sets of data tabulations by race/ethnicity
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Two complimentary passes to our annual Multicultural Media for Multicultural America Forum ($900 value) Pricing Options for
State of Cable and Digital Media Multicultural
List price: $12,000
Purchase as part of a package and get an even better price! Contact for info and to order:
Adriana Waterston
Vice President, Marketing and Business Development
Horowitz Associates, Inc.
adrianaw@horowitzassociates.com
914-834-5999 BACK TO OUR HOME PAGE |
