STATE OF CABLE AND DIGITAL MEDIA

Our annual, national survey of television households,
now in it's 18th year.

What consumers across the country know, think, and do when it comes to multichannel, digital, Internet, broadband, and phone.
 
Topic Areas:
(Pre-order clients will be able to provide input on the questionnaire)

Penetration of multichannel, Internet and telephone services and cord-cutting:
  • Penetration
  • Providers
  • Spending
  • Satisfaction
  • Intention to switch/cancel/upgrade TV service
  • Demand for channels on "limited" cable TV service offerings
  • Likelihood to get cell phone service from cable companies
  • Internet speed that best fits usage need
  • Likelihood to cancel landline and just have cell phone
  • Likelihood to cancel multichannel service
Digital Features
  • Penetration of VOD, DVR and HD
  • Configuration in the home
  • Usage as compared to "live"/ "standard def" TV
  • Satisfaction
  • The market for interactive services and advertising
Programming
  • Favorite TV/cable channels
  • Frequency of viewing by genre
  • Viewership of specific channels (available for clients that pre-order the study only, so we can run custom tabs)
  • Value of/Demand for specific channels (available for clients that pre-order the study only)
  • Premium subscription
  • Incidence of viewing on alternative platforms

Media and technology in the home

  • i.e., Blu Ray, cell with video, iPod/MP3 player with video, iPad, PSP/Wii/PlayStation/Xbox 360, Slingbox, Pocketdish Player, AppleTV, Netflix, Windows Media Center, Boxee, Miro, Moxi, Vudu, Roku, etc.

Tracking data on growth and usage of multichannel, Internet, and other technologies

Sample and Methodology:

  • 1,000 telephone interviews among heads of TV households, including multichannel (cable, satellite, FiOS and U-Verse TV subscribers) and non-multichannel subscribers

  • Stratified random sample of consumers using cable systems as the primary sampling unit

Analyzed by...
(custom data runs available upon request)
  • Subscription level like non-multichannel, cable, digital cable, satellite, FiOS/Att-Uverse, premium subs, triple play customers, Internet, broadband

  • Standard demos like household income, household type, age, sex, marital status, and the presence of children in the home

  • Genre affinity, specific network viewership, or value of new programming (available for clients that pre-order the study only)
Deliverables:
  • Comprehensive report in PowerPoint format complete with charts, graphs, and written analysis
    .
  • A management summary and implications with links to detailed data

  • In-person or webinar presentation of the findings to senior management, the research team, your internal clients, or at your management conference
    .
  • Custom analysis run by your viewers (for networks) or on consumers in your footprint/subscribers (for cable distributors), available only if you pre-order the study

  • Full sets of data tabulations by demographics, subscription status/technology ownership, and genres viewed

Pricing Options for
State of Cable and Digital Media
Pre-order price: $10,800
Thru December 29, 2009
order now.
List price: $12,000

Purchase as part of a package and get an even better price!

Contact for info and to order:
Adriana Waterston
Vice President, Marketing and Business Development
Horowitz Associates, Inc.
adrianaw@horowitzassociates.com
914-834-5999