Quantitative research to get you the numbers you need.
No matter what new technology emerges, quantitative survey research remains the backbone of market research.
Quantitative research answers key questions like who, what, and how many. It provides the numbers you need to be able to measure the market, identify trends, compare consumer segments, and track your data over time.
Horowitz Associates has extensive experience conducting quantitative research for clients across a range of different fields and among just about any consumer segment.
The right methodology for the market.
We offer a full range of survey methodologies from the traditional (such as telephone, in-person, and mail surveys) to the cutting edge (including online and mobile/tablet-friendly surveys). Plus, we understand which of these methodologies or combinations of methodologies will be most successful in reaching your target market, and what we need to do to ensure proper representation of each in our reporting.