Connect with your consumers online with fast turnaround and a mix of quantitative and qualitative research.
Horowitz Associates will work with you to build a sizable customized research panel to provide you with an ongoing feedback mechanism with your target customers at all times, when you need it, on demand.
Why an online research community?
When successful, online communities and panels can offer the best of the qualitative and quantitative worlds. An online panel can be in the thousands, giving you strong quantitative data. Have a quick poll you want to run? Post it on Friday and have enough responses to share at your Monday morning board meeting.
On the qualitative side, through an online research community we can interact one-on-one or with groups of consumers with open-ended questions, visual aids, and interactive media. We then read, digest, code, and report on this feedback, providing you with a nuanced and in-depth understanding of the consumer psyche and attitudes towards your brand and products.
Experience and flexibility
We have the experience and flexibility to make your next proprietary panel or research community a success. The communities that we have successfully managed have ranged anywhere from a few weeks to continuously on-going, from 40 participants to hundreds.
Depending on your needs, we will build, maintain, and manage a proprietary web-based forum of opt-in participants that can be accessed by your research and/or marketing team at any time.
We are also equipped to integrate mobile and tablet apps, data collection, and qualitative interactions with your community participants to get “real-time” data on the fly- whenever and whereever they are.
With Horowitz, you can be as hands-on or as hands-off as you want; we can give you access to the panel and have you interact with the participants directly, or you can leave it to us to help you develop the interactions and engage in dialogue with the participants.
Our relationships with MROC vendors is also key. When we know exactly what you need out of your online community or panel, we can make sure you get on the right platform depending on whether your focus is qualitative, quantitative, or any mix in between.
Horowitz Associates has a close working relationship with Ramius Corporation. Ramius offers several different community platforms, each of which is best suited for particular types of research.
Vision Critical Certified
Horowitz Associates is also a certified partner of Vision Critical, a renowned name in market research online panels. Contact us for more information on how our partnership with Vision Critical can benefit you.