We know the who, what, where, how and why of focus group research.
Focus groups help provide context to your research, giving you more in-depth detail about the whys and hows of your consumers’ attitudes and behaviors.
We use focus groups for strategic planning on branding, product development, marketing, programming, operations, customer service, and public relations. With four staff moderators and bilingual capabilities, we are highly experienced and flexible to meet the demands of your project.
We have organized, designed and conducted focus groups across the U.S. – from St. George to San Juan, New York to Los Angeles, and internationally – from Paris to Guadalajara to Buenos Aires, in English, Spanish, and other languages. There’s virtually no where we won’t go for you.
Our service is turn-key: Market and facility selection, recruitment, screeners and guides, coordination, moderation, and reporting. We also offer a la carte moderation and reporting. Learn more about our staff moderators.