Visualize your research.
Few research methodologies offer as compelling a look into the consumer psyche as ethnographic research, and few research companies have as much experience conducting in-home ethnographic research as the team at Horowitz Associates.
Today more than ever, it’s crucial to really understand how different household members actually interact with the content, technology, and brands they have available to them.
How do factors like age, lifestyle, ethnicity, and acculturation levels impact who uses and watches what, when, and on what screens and platforms? How do these factors impact what consumers think about and how they experience your brand?
Ethnography offers insights beyond traditional methods.
Ethnography is a unique type of research that allows researchers into the home, allowing them to observe family dynamics and truly understand the media layout within the home.
Our great team of experienced ethnographers knows exactly how to pick up on interpersonal dynamics, tease out subtle nuances, and contextualize behavior in the household and family setting.
A Sample of Our Work
Research brought to life.
A well-done videography can bring your next research project to life. And the talented videographers and editors at our production partner, BZ Worldwide, know exactly how to weave those hours and hours of footage into insightful, enlightening narratives.
Consider a videography component for your next custom research project. Or, get your feet wet with our syndicated videography project, Viewing the Viewer.
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