One solution does not fit all.
At Horowitz, we believe that each project is unique. With experience in the full range of market research techniques and how to get the best results from each, we put careful thought into our suggested research approach to ensure that the deliverables on your project will best suit your key objectives.
Quantitative research provides the strong numbers you need to establish key findings, but sometimes you need to understand the why and the how behind those findings. Pairing quantitative with qualitative research brings the big picture into perspective. You can take it a step further and really understand nuances, subtleties, and real-life scenarios by engaging us to set up a custom online community for you, or to conduct in-home ethnographic research.
Reporting customized for you.
In addition to tailoring our proposals, we will also design the reporting around what works best for you. Need to present the findings to your internal clients and stakeholders? We’ll create a compelling and thorough PowerPoint for you. Need to be able to share key data points on an ongoing basis across your entire organization? Let us design a custom web portal for easy access to your research findings. Our team will work with you to design and execute the right reporting plan for you.