Press Releases
Media Brands Draw Fans Online, On Mobile
Media Brands Draw Fans Online, on Mobile LARCHMONT, N.Y., Oct. 27, 2011 — Horowitz Associates’ Multiplatform Content & Services 2011 study finds that over half (54%) of broadband Internet users watch TV content streamed or on an alternative platform weekly. … Continue reading
Horowitz Associates Study Reveals That For Many U.S. Latinos, Biculturalism is Key to Self-Identity
Horowitz Associates Study Reveals That For Many U.S. Latinos, Biculturalism is Key to Self-Identity Larchmont, New York, July 7, 2011—Many U.S. Hispanics feel culturally connected to both their U.S. and Latino identities, according to Horowitz Associates’ annual FOCUS: Latino™ report. For … Continue reading
In the Context of Census 2010, Media Industry Execs Reveal Multicultural, Multiplatform Strategies
New York—A record number of over 300 attended the 11th Annual Multicultural Media for Multicultural America Forum last Wednesday, March 16 in New York. The Forum, hosted by market research company Horowitz Associates, featured advertising, pay TV, and programming executives … Continue reading
Online, Mobile, and OTT Platforms Gain Ground
Online, Mobile, and OTT Platforms Gain Ground as Almost One-Third (31%) Of Urban Consumers Turn to Alternative Sources for TV Content on a Weekly Basis, Study Shows Hispanic, Black, and Asian Urban Consumers Over-index On Usage of Alternative Platforms More … Continue reading
ESPN Researcher Glenn Enoch to Present Keynote
ESPN Researcher Glenn Enoch to Present Keynote at 11th Annual Horowitz Multicultural Media Forum Wednesday, March 16, at Roosevelt Hotel in NYC ESPN Study Combined with Horowitz Findings Enhances Research Data Presented at Annual Conference Forum has Become Signature Event … Continue reading
As Broadband in Multicultural Homes Increases, Multicultural Audiences Over-Index on Viewing Multiplatform TV
As Broadband in Multicultural Homes Increases, Multicultural Audiences Over-Index on Viewing Multiplatform TV Weekly Multiplatform Viewing at 49% among Hispanics, 37% among Blacks Multiplatform Complements, Traditional TV Still Dominates, But Data Suggest Growing Trend towards Cord-Cutting Larchmont, New York, December … Continue reading
Four in Ten (39%) Broadband Users Watch TV Online or on Handhelds Weekly
Four in Ten (39%) Broadband Users Watch TV Online or on Handhelds Weekly; One Quarter (25%) Watch Almost Every Day 7% of Younger Broadband Users Are Already Considering Eliminating Pay TV, and Many More Say They Might, as More Content … Continue reading