Press Releases
New Horowitz Data Benchmarks TV-Related Web/Social Media Behavior; One In 5 Consumers Start Watching A Show After Hearing About It Online
(Larchmont, NY): The 19th annual State of Cable and Digital Media study, which has just been released to study clients, documents the extent to which social media is transforming the way TV viewers hear about, engage with, and communicate about … Continue reading
Multicultural Media Forum Draws Record Crowd of 300+ Execs; Telemundo Station Group President Manuel Abud Delivers Keynote on NBCUniversal/Comcast’s Commitment to Local Broadcast
(New York, NY) 300+ media industry executives gathered for the 12th Annual Horowitz Forum on Multicultural Media for Multicultural America at the New York Marriott Marquis on March 21. Under the conference theme, “The Power of Community,” speakers and panelists … Continue reading
7 Great Reasons to Attend The 12th Annual Multicultural Media Forum
(New York, NY) On March 21st, an audience of 300+ executives will gather at the New York Marriott Marquis for Horowitz Associates Market and Multicultural Research’s 12th Annual Multicultural Media Forum, a not-to-be-missed event for executives in the multicultural and … Continue reading
Agenda Extended for March 21 Multicultural Media Forum; Sony Music Latin Artist Beatriz Luengo to Perform!
By popular demand, the agenda for the March 21 Multicultural Media for Multicultural America Forum at New York’s Marriott Marquis has been extended to include lunch and a performance by Sony Music Latin Artist Beatriz Luengo. Luengo’s performance at the Multicultural … Continue reading
Multicultural Communities a Key Focus of Upcoming Media Forum; Telemundo’s Abud to Deliver Keynote
February 23, 2012, New York, NY – Manuel Abud, President of Telemundo Station Group, will deliver the keynote address at the 12thAnnual Multicultural Media for Multicultural America Forum on March 21, 2012 at New York’s Marriott Marquis. The Forum’s theme this year is … Continue reading
Thought Leaders in the Multicultural Space to Gather in March for Research-and-Strategy-Driven NYC Event
January 30, 2012, New York, NY – NBC Universal, Telemundo, mun2, Comcast, ESPN, Imagina U.S., History en Español, Ella/MGM Networks Latin America, and French broadcaster TV5MONDE are among the media companies that will be represented at the 12th Annual Multicultural Media for Multicultural America Forum on March 21, 2012 at the … Continue reading
Media Brands Draw Fans Online, On Mobile
Media Brands Draw Fans Online, on Mobile LARCHMONT, N.Y., Oct. 27, 2011 — Horowitz Associates’ Multiplatform Content & Services 2011 study finds that over half (54%) of broadband Internet users watch TV content streamed or on an alternative platform weekly. … Continue reading
Horowitz Associates Study Reveals That For Many U.S. Latinos, Biculturalism is Key to Self-Identity
Horowitz Associates Study Reveals That For Many U.S. Latinos, Biculturalism is Key to Self-Identity Larchmont, New York, July 7, 2011—Many U.S. Hispanics feel culturally connected to both their U.S. and Latino identities, according to Horowitz Associates’ annual FOCUS: Latino™ report. For … Continue reading
In the Context of Census 2010, Media Industry Execs Reveal Multicultural, Multiplatform Strategies
New York—A record number of over 300 attended the 11th Annual Multicultural Media for Multicultural America Forum last Wednesday, March 16 in New York. The Forum, hosted by market research company Horowitz Associates, featured advertising, pay TV, and programming executives … Continue reading
Online, Mobile, and OTT Platforms Gain Ground
Online, Mobile, and OTT Platforms Gain Ground as Almost One-Third (31%) Of Urban Consumers Turn to Alternative Sources for TV Content on a Weekly Basis, Study Shows Hispanic, Black, and Asian Urban Consumers Over-index On Usage of Alternative Platforms More … Continue reading