Plus, many of you have visited our Facebook page, but did you know you can also now follow us on Twitter! Follow @HorowitzAssoc for updates on our studies, interesting and important industry news, and information on our upcoming events and specials!

Horowitz Associates Pairs up with Ramius Corporation and the AMA for a Webinar: Real Research in a Virtual World: Best Practices for Integrating Online Communities into your Research Approach

Did you know that Horowitz Associates is on the cutting edge when it comes to designing and managing custom, online research communities?  It’s the hottest new methodology on the research circuit, and we have a lot of expertise in this area.  In fact, we’ve been offering custom online research communities for a few years now, and we were invited by the AMA (American Marketing Association) to team up with Ramius Corporation and the AMA’s own Leonard Murphy (of GreenBook and BrandScan360) to deliver a webinar on the topic.

Positioned somewhere between a “typical” online community and large online panels, an online research community is a unique approach to research.  On the webinar, Adriana and Stephanie discuss some of the key benefits, considerations for choosing a platform provider, best practices for design and management of an online community, and why you should consider partnering with a market research provider for your next online community.  You can listen to the entire presentation, download the slide deck, and see answers to some of the questions that came up during the presentation at: http://webinars.sixent.com/research2011

We’d love to discuss how an online research community can work for you.  Give us a call or make sure we’re on the list for your next RFP!

Horowitz Associates is a certified partner of online panel provider Vision Critical (www.visioncritical.com) and online research community provider Ramius Corporation (www.ramius.net).

For the first time ever, Horowitz Associates is offering a syndicated videography.  We will be recruiting 30-40 homes to participate across at least 3 markets, and will be getting inside these real consumers’ homes to see and understand how today’s most pressing industry topics—ranging from alternative platform use to multicultural programming to cord-cutting—actually play out in their lives.  

For Premium subscribers of this study, we will include in-depth probes about your network, genre, and other particular areas of interest, and deliver custom reporting and video for you (in addition to the full report)—all for just a fraction of the cost of commissioning a custom videography.

Viewing the Viewer will bring to life our research and can serve as a complement to our 4 core studies and 4 focus reports, or as a stand-alone report.  To view a sample of our videographic work and learn more about the study, please visit: http://www.horowitzassociates.com/studies/viewing-the-viewer

If you want to be a part of this exciting, new research study, act now! We are going into the field in a few weeks, so to become a Premium Subscriber please subscribe right away.  Contact Adriana (adrianaw@horowitzassociates.com) or Howard (howardh@horowitzassociates.com) or call 914-834-5999 for more information.

Harnessing the Power of Community

March 21st, 2012

Marriott Marquis

8am – 1pm

These days, the word “community” has many different interpretations, each of them relevant to the business of Multicultural Media.  At the 2012 Forum, we will explore the topic of community from three perspectives:

From a programming and distribution perspective, Multicultural America is America, but America is made up of many communities.  What new opportunities for growth exist?  We will discuss how to continue to develop the Hispanic and African American markets, and explore emerging multicultural communities and interest groups that are currently underserved.

From a technology perspective, how is social media—driven by broadband and digital technologies—reshaping the concept and power of community- locally, nationally, and internationally?

And from a consumer perspective, what can we learn by engaging multicultural audiences in ongoing dialogue in the context of an online research community?  

We’re designing a custom online research community of multicultural consumers that will go live in the months prior to the forum.   Findings from this online community project will be shared exclusively at the Forum.  Best of all, paid registrants will have access to this online research community prior to the event, and you’ll get a chance to submit your most pressing topics and questions to be posed to the community members.

For more information about the conference, sponsorship opportunities, and how to register, please contact Stephanie (stephaniew@horowitzassociates.com) or Adriana (adrianaw@horowitzassociates.com) at 914-834-5999.

Save the Date: Wednesday, March 21st, 2012, New York City! 

We look forward to seeing you then!

Horowitz Associates, Inc. | 1971 Palmer Avenue | Larchmont, NY 10538 | info@horowitzassociates.com | 914.834.5999