Let’s Talk About… The TV Experience This month, we asked participants to describe how they usually watch TV: do they usually watch alone or with others? Is there specific content that they tend to watch more with others? And, what … Continue reading →

Let’s Talk About… ALTERNATIVE PLATFORMS This month, we asked participants to tell us about their relationship to and usage of alternative platforms, and how they are impacting their viewing of TV content. Here’s what they had to say: About 20-25% … Continue reading →

Background & Methodology The Consumer Voice Community is a young, multicultural online community consisting of over 200 participants. In order to qualify for the community, participants needed to: – Be between the ages of 18-34; – Have multichannel service or … Continue reading →

October 2011 Horowitz Associates, Inc. Market Research & Consulting is now Horowitz Associates, Inc. Market & Multicultural Research.  Why the name change?  Most of you know that over the past two decades, multicultural work has been a core part of … Continue reading →

Did you miss the 11th Annual Multicultural Media Forum? Catch up on what you missed below… This year, Adriana Waterston, VP of Business Development and Marketing at Horowitz Associates, revealed data from Horowitz Associates’ annual tracking study, State of Cable … Continue reading →