News Room
Media Brands Draw Fans Online, On Mobile
October 27, 2011 | Press Releases
Media Brands Draw Fans Online, on Mobile LARCHMONT, N.Y., Oct. 27, 2011 — Horowitz Associates’ Multiplatform Content & Services 2011 study finds that over half (54%) of broadband Internet users watch TV content streamed or on an alternative platform weekly. … Continue reading
October 2011 MediaChat Newsletter
October 12, 2011 | MediaChat Newsletter
October 2011 Horowitz Associates, Inc. Market Research & Consulting is now Horowitz Associates, Inc. Market & Multicultural Research. Why the name change? Most of you know that over the past two decades, multicultural work has been a core part of … Continue reading
Horowitz Associates Study Reveals That For Many U.S. Latinos, Biculturalism is Key to Self-Identity
July 7, 2011 | Press Releases
Horowitz Associates Study Reveals That For Many U.S. Latinos, Biculturalism is Key to Self-Identity Larchmont, New York, July 7, 2011—Many U.S. Hispanics feel culturally connected to both their U.S. and Latino identities, according to Horowitz Associates’ annual FOCUS: Latino™ report. For … Continue reading
10% Off FOCUS: Latino
June 14, 2011 | Specials
How your consumer base is changing Between 2000 and 2010, the Hispanic population grew 43% and accounted for over half of the 27.3 million increase in the total U.S. population. The non-Hispanic White population increased numerically from 194.6 million to … Continue reading
$1500 Off Focus Groups
| Specials
From now until Labor Day, we would like to offer you a $1,500 discount off your next focus group project! Contact us now to take advantage of this special offer!
Did You Miss the Multicultural Media Forum? Catch Up on What You Missed…
May 16, 2011 | MediaChat Newsletter
Did you miss the 11th Annual Multicultural Media Forum? Catch up on what you missed below… This year, Adriana Waterston, VP of Business Development and Marketing at Horowitz Associates, revealed data from Horowitz Associates’ annual tracking study, State of Cable … Continue reading
In the Context of Census 2010, Media Industry Execs Reveal Multicultural, Multiplatform Strategies
March 21, 2011 | Press Releases
New York—A record number of over 300 attended the 11th Annual Multicultural Media for Multicultural America Forum last Wednesday, March 16 in New York. The Forum, hosted by market research company Horowitz Associates, featured advertising, pay TV, and programming executives … Continue reading
Online, Mobile, and OTT Platforms Gain Ground
March 10, 2011 | Press Releases
Online, Mobile, and OTT Platforms Gain Ground as Almost One-Third (31%) Of Urban Consumers Turn to Alternative Sources for TV Content on a Weekly Basis, Study Shows Hispanic, Black, and Asian Urban Consumers Over-index On Usage of Alternative Platforms More … Continue reading
ESPN Researcher Glenn Enoch to Present Keynote
February 25, 2011 | Press Releases
ESPN Researcher Glenn Enoch to Present Keynote at 11th Annual Horowitz Multicultural Media Forum Wednesday, March 16, at Roosevelt Hotel in NYC ESPN Study Combined with Horowitz Findings Enhances Research Data Presented at Annual Conference Forum has Become Signature Event … Continue reading
As Broadband in Multicultural Homes Increases, Multicultural Audiences Over-Index on Viewing Multiplatform TV
December 20, 2010 | Press Releases
As Broadband in Multicultural Homes Increases, Multicultural Audiences Over-Index on Viewing Multiplatform TV Weekly Multiplatform Viewing at 49% among Hispanics, 37% among Blacks Multiplatform Complements, Traditional TV Still Dominates, But Data Suggest Growing Trend towards Cord-Cutting Larchmont, New York, December … Continue reading