News Room
With Multicultural Consumers in Focus, NYC Forum Sheds Light on Opportunities and Challenges for Media Industry in a Multiplatform Environment
March 19, 2013 | Press Releases
March 19, 2013, New York, NY – Over 300 media executives gathered at the 13th Annual Multicultural Media for Multicultural America Forum, held at the Marriott Marquis on March 14. Presentations, panel discussions and creative exhibitions framed high-level dialogue about … Continue reading
Study Finds that More than Half of Acculturated Latinos Feel a Void in Representation in TV Programming: More to Be Revealed Tomorrow at NYC Multicultural Media Forum
March 13, 2013 | Press Releases
March 13, 2013, New York, NY – In the latest Horowitz Associates (www.horowitzassociates.com) study on multicultural consumers and the media, television viewers were asked to rate the amount of TV programming available reflecting their lifestyle, ethnicity, and culture. Acculturated Latinos—who … Continue reading
New Audiences, Networks, and Talent a Main Focus of Next Week’s Multicultural Media Forum; Brand-New Consumer Research to Be Revealed
March 8, 2013 | Press Releases
March 8, 2013, New York, NY – As America becomes increasingly multicultural, programming that reflects our diversity of cultures and lifestyles will become mainstream. This is the underlying message behind the 13th Annual Multicultural Media for Multicultural America Forum, which … Continue reading
Cine Sony Television Joins Roster of Speakers, Panelists at March 14th Multicultural Media Forum; New Research on Multicultural Consumers to be Unveiled
February 26, 2013 | Press Releases
NEW YORK, Feb. 26, 2013 - Superna Kalle, General Manager of Cine Sony Television and Sony Movie Channel, is among the media industry leaders participating at the upcoming 13th Annual Multicultural Media for Multicultural America Forum, taking place on March 14th at the Marriott Marquis in New York … Continue reading
Multicultural Marketing Superstars to Speak at Upcoming New York Multicultural Media Forum
February 6, 2013 | Press Releases
February 6, 2013, New York, NY – Gilbert Dávila, President & CEO of Dávila Multicultural Insights, Ruben Mendiola, Vice President & GM of Multicultural Video Services for Comcast, and Michelle Webb, Executive Director of Content and Acquisition Strategy for Verizon … Continue reading
Social Media Becoming Integral to TV Viewing and Enjoyment, Among Younger Viewers
September 4, 2012 | Press Releases
Social Media Becoming Integral to TV Viewing and Enjoyment, Among Younger Viewers: New Horowitz Study Reveals that Almost 1 in 3 Teens Watch a TV Show Because of Social Media; 1 in 4 Often Interact Through Social Media about TV … Continue reading
Spanish-Dominant Hispanics Most Satisfied with Multicultural Representation on TV
June 5, 2012 | Press Releases
Low Ratings Among Other Key Multicultural Segments Larchmont, NY, June 5, 2012—In our increasingly multicultural world, how is mainstream media perceived by multicultural consumers who make up the majority of the U.S. audience? In Horowitz Associates’ 13th annual State of … Continue reading
Adriana Waterston, VP, Marketing & Business Development, Presents Viewing the Viewer at The Cable Show 2012
May 25, 2012 | Blog
Catch Adriana’s presentation of Viewing the Viewer at The Cable Show’s Imagine Park from Monday, May 21, 2012.
Media Chat May 2012: Social Media and What It Means for the TV Experience
May 24, 2012 | MediaChat Newsletter
Let’s Talk About… The TV Experience This month, we asked participants to describe how they usually watch TV: do they usually watch alone or with others? Is there specific content that they tend to watch more with others? And, what … Continue reading
New Horowitz Data Benchmarks TV-Related Web/Social Media Behavior; One In 5 Consumers Start Watching A Show After Hearing About It Online
May 2, 2012 | Press Releases
(Larchmont, NY): The 19th annual State of Cable and Digital Media study, which has just been released to study clients, documents the extent to which social media is transforming the way TV viewers hear about, engage with, and communicate about … Continue reading
