CROSS PLATFORM USAGE AND ATTITUDES TO BE MEASURED, TRACKED
IN HOROWITZ' MULTI-METHOD SYNDICATED STUDY

The buzz at the NCTA/CTAM Research Conference in Los Angeles is clearly, cross-platform.  Who’s doing it? How much? What are they doing? When and why? And most importantly, what does it mean to your bottom line?

Cross-platform research is in high demand, and this is THE study will reveal the cross-platform opportunities for you as TV on the traditional screen extends to the digital world.

Horowitz has been tracking multiplatform usage for the past 3 years. This year's MULTIPLATFORM CONTENT AND SERVICES study will measure and track consumers’ behaviors across television, broadband, mobile, and other devices and reveal how consumers navigate from one to the other to access and consume their favorite content from their favorite media brands. What motivates consumption on each platform? What can we learn about how consumers watch on their platforms?, How does increased access to content across multiple platforms correlate to traditional TV viewing? How interested are consumers in paying for access across multiple platforms? And what is the relationship between the genre and the platform chosen to view?

These topics, and many others—including social media habits, mobile usage, and multitasking—will be covered in this robust, multi-method study which will be developed and fielded now, in 3rd and 4th quarter of 2010. Subscribe to MULTIPLATFORM CONTENT AND SERVICES before June 11 for a $1,000 discount, input on the design and questionnaire, and special, added-value data on your viewers/subscribers. Get more info here.

TEN YEARS OF CHANGE IN THE MULTICULTURAL
MEDIA ECOSYSTEM

About 250 network, distributor, and advertising/marketing executives gathered earlier this Spring at Horowitz’ annual, Multicultural Media for Multicultural America Forum. The discussions that morning centered on two major shifts— one demographic, and one technological— that will have a transformative impact on the media business going forward.

The media ecosystem has always been self-sustaining, able to remain viable and healthy because of the mutually beneficial relationships between all of the players in the ecosystem—programmers, providers, advertisers, and consumers.  The two major shifts we face are game-changers for the entire ecosystem, as they will require a rethinking of all the relationships within it.

2010 marks the beginning of a demographic shift in America, one that has been anticipated since the 2000 Census served as a wake-up call about the growing importance of multicultural consumers... Read more of this article here

View the rest of the Forum photo album!

Did you miss the Forum?
Purchase the Panel Discussions/Data Presentation
For videos of the two panel discussions: $40
For data presentation: $50
Buy both for $75

Our Multicultural Research Reports will be published soon!
Sign up for FOCUS Latino, FOCUS African America, or State of Cable and Digital Media MULTICULTURAL EDITION now for discounted pricing.

Don't miss the 8th Annual Hispanic Television Summit Wednesday, September 29, 2010 at the Hilton, NYC