Topic Areas:
(Pre-order clients will be able to provide input on the questionnaire) Access to Internet, Technology, and Alternative Platforms - Penetration of Internet services including wifi and other subscriptions
- Media and technology in the home including OTT devices (I.e., cell with video, Ipod/MP3 player with video, PSP, XBox, Slingbox, Pocketdish Player, AppleTV, Windows Media Center, Boxee, Miro, Moxi, Vudu, etc.)
Web Use on Computers and Other Devices - Average number of hours per week spent online (home, work, school, other devices)
- Frequency of accessing the web/TV and video content on alternative devices (I.e., cell, XBox, Windows Media Center, AppleTV, etc.)
- Frequency of performing web-based activities (I.e., e-mail, local info, news, sports, purchasing products, managing finances, playing online games, music, blogs, etc.) on computer/on other devices
- Social network participation and frequency
- Incidence of having blog or web site
- Multitasking and engagement while watching traditional TV
- Frequency of visiting ethnic targeted or in-language web sites
TV and Video Online and on Alternative Platforms - Frequency of watching specific types of TV/video content online, on handhelds, and on alternative platforms
- % of time viewing on on handhelds and on alternative platforms vs "traditional" TV
- Behaviors surrounding OTT and handheld devices compared to traditional TV (i.e. when, where, why, and how)
Online Brands and Sites - Most often used search engines, web sites, and social networks
- Web sites used for specific types of video content
- Relationships between media brands consumed on TV and on alternative platforms, including specific media brands for networks/content providers who subscribe in advance of study fielding
- Favorite sites for in language and culturally relevant content (not just video)
Profiles of Key Segments Tracking data on the growth of Internet, broadband,
and alternative platforms Sample and Methodology: - EthnographyVideography component
| Analyzed by...
(custom data runs available by request) -
Race/ethnicity: Hispanic, Black, Asian, and White consumers -
Age/generation: Boomers vs.Millennials Subscription (Internet, broadband, mobile) . -
Alternative device ownership/usage Deliverables: -
Comprehensive report in PowerPoint format complete with charts, graphs, and written analysis
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A management summary and implications with links to the detailed data
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In-person or webinar presentation of the findings to senior management, the research team, your internal clients, or at your management conference
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Full sets of data tabulations by ethnicity
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Professionally edited ethnographic video of consumers and their relationships to content online and on alternative devices Pricing Options for
Multiplatform Content and Services Multicultural
List price: $10,000 Purchase as part of a package and get an even better price! Contact for info and to order:
Adriana Waterston
Vice President, Marketing and Business Development
Horowitz Associates, Inc.
adrianaw@horowitzassociates.com
914-834-5999 BACK TO OUR HOME PAGE |
