Syndicated Studies and Research Reports
Available for Purchase:

Please scroll down and click on the image on the study that interests you to view the Table of Contents, order the study, or order specific chapters of the study a-la-carte.

Since 1993, SOC&B has tracked the service, programming and technology attitudes and behavior of cable subscribers, satellite subscribers and non-subscribers. This is THE definitive study about consumers and the pay TV business, often imitated and never replicated.

Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, international/global and LGBT consumers. Analysis can be provided by virtually any nationality/language usage segment.

SDITV provides a detailed look at consumer awareness of and interest in digital and interactive TV services, and the competitive market for these services among cable, satellite and telco providers. SVOD, VOD, SVOD, FVOD, DVR and other services are covered in depth.

BCS is an online survey of consumers 16+ that looks at the competitive market for broadband services to the home, how consumers use the Internet, ownership and usage of home and portable broadband enabled devices, and usage of and demand for Broadband-enabled content and services, with a focus on the development of broadband video and mobile broadband platforms.

FOCUS: Latino is the most comprehensive study on the Hispanic market for cable programming and digital and broadband services, providing in-depth analysis by Spanish-dominant, Bilingual and English-oriented home language use, country of origin, age, sex, income, and the presence of children.  This study is essential for programming, marketing, advertising and distribution strategies in major and up-and-coming Latino markets.

FOCUS African America provides insights essential for successful programming, marketing, acquisition and retention of Black/African Americans in urban areas, who have consistently been some of the cable industry’s best customers. In-depth analysis by age, sex, income, marital status, the presence of children in the household and by single heads of household.

This Broadband and Mobile Video Research Report provides the data from our BCS study on consumers' adoption and usage of broadband and mobile video, including the genres/channels/shows viewed, its impact on the traditional TV screen, preferred formats and menus, and occasions for use. Data are analyzed by various subscription, technology and demographic profiles including by age (16+) and ethnicity.