For established and new television networks and content developers we can bring our Hispanic Insights and Perspectives to bear on issues such as...

• Network and brand evaluation, value, tracking, and competitive positioning

• Consumer interest in and preferences for  new programming and new channels (in Spanish or in English)

• Multicultural and Latino marketing, branding and positioning

• Affiliate sales and marketing support

• Promotional Campaign Effectiveness (pre and post)

• Likelihood to Subscribe to Premium Services or Tiers

• Hispanics and Interest in/Usage of TV Technologies: SAP, On Demand, DVR, HDTV, broadband video, wireless and mobile video

• Profile of Your Viewers (for program development, ad sales, and affiliate sales)
  
  

WHAT WE CAN DO FOR YOU:

Custom Consumer Research Services in Top Hispanic Markets, Emerging Hispanic Markets,
or in any Local Footprint:

• Turnkey Hispanic Focus Groups, from market and facility selection, to recruitment, to design of the moderator's guide, to in-depth reporting, and an in-house staff of bilingual Latina moderators

• Quantative survey research-- phone, online, and in-person (intercept) among all segments of the Hispanic market

• In-market trials for new technologies and services

• In-home and in-community ethnographies among Hispanic families and in Hispanic neighborhoods

• Online community research among your Hispanic fans or subscribers

• Consulting on your Hispanic strategy

• Segmentation of your Hispanic universe

• Syndicated research on the Hispanic market-- FOCUS: Latino (download the prospectus here)
  

• No project is too big or too small for us to handle.

Contact us to discuss your next local, regional, or national Hispanic research project:

Adriana Waterston
Vice President, Marketing and Business Development
914-834-5999 or email adrianaw@horowitzassociates.com