For service providers, we can bring our Hispanic Insights and Perspectivesto bear on issues such as…

• Hispanic and multicultural programming, packaging, and bundling

• The competitive environment for Hispanic subscribers: Acquisition, retention, and win backs from satellite, telco, IPTV in your footprint

• Upsell opportunities: Hispanics and the market for new services and technologies (cable tiers, broadband, wireless/mobile services, and advanced, interactive services)

• Advertising and branding to local Hispanic consumers: Strategic consulting on the positioning cable and broadband services to all segments of the Hispanic market

• Marketing and Ad campaign testing (pre and post)

• Hispanic customer satisfaction tracking

• Development of a Hispanic Segmentation Schema and Program for your local footprint among subscribers and non-subscribers
  

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WHAT WE CAN DO FOR YOU:

Custom Consumer Research Services in Top Hispanic Markets, Emerging Hispanic Markets,
and in your Local Footprint:

• Turnkey Hispanic Focus Groups, from market and facility selection, to recruitment, to design of the moderator's guide, to in-depth reporting, and an in-house staff of bilingual Latina moderators

• Quantative survey research-- phone, online, and in-person (intercept) among all segments of the Hispanic market

• In-market trials for new technologies and services

• In-home and in-community ethnographies among Hispanic families and in Hispanic neighborhoods

• Online community research among your Hispanic fans or subscribers

• Consulting on your Hispanic strategy

• Segmentation of your Hispanic universe

• Syndicated research on the Hispanic market-- FOCUS: Latino (download the prospectus here)
  

• No project is too big or too small for us to handle.

Contact us to discuss your next local, regional, or national Hispanic research project:

Adriana Waterston
Vice President, Marketing and Business Development
914-834-5999 or email adrianaw@horowitzassociates.com