For advertising agencies and their advertiser clients we can bring our Hispanic Insights and Perspectives to bear on issues such as...

• Hispanic and multicultural market development and tracking (attitude and usage studies)

• Branding and competitive positioning studies

• Pricing and packaging for the Hispanic market

• Ad awareness and effectiveness (pre and post)

• Consumer interest in and preferences for  new products and services

• Hispanic media consumption profiles (print, TV, movies, online, mobile, outdoor, etc.)

WHAT WE CAN DO FOR YOU:

Custom Consumer Research Services in Top Hispanic Markets, Emerging Hispanic Markets,
or in any Local Footprint:

• Turnkey Hispanic Focus Groups, from market and facility selection, to recruitment, to design of the moderator's guide, to in-depth reporting, and an in-house staff of bilingual Latina moderators

• Quantative survey research-- phone, online, and in-person (intercept) among all segments of the Hispanic market

• In-market trials for new technologies and services

• In-home and in-community ethnographies among Hispanic families and in Hispanic neighborhoods

• Online community research among your Hispanic fans or subscribers

• Consulting on your Hispanic strategy

• Segmentation of your Hispanic universe

• Syndicated research on the Hispanic market-- FOCUS: Latino (download the prospectus here)
  
  
• No project is too big or too small for us to handle.

Contact us to discuss your next local, regional, or national Hispanic research project:

Adriana Waterston
Vice President, Marketing and Business Development
914-834-5999 or email adrianaw@horowitzassociates.com