| Topic Areas:
Digital Services - Penetration of digital services/features: VOD, DVR and HD
- VOD, DVR and HD configuration in the home
- Usage of VOD, DVR and HD as compared to "live" and "standard def" TV
- Satisfaction VOD, DVR and HD
Profile of Users: Programming - Favorite TV/cable channels
- Frequency of viewing specific genres
- Viewership of specific channels (available for networks that pre-order the study only, so we can run the data by your viewers)
- Premium subscription
- Incidence of viewing on alternative platforms
Profile of Users: Demographics Sample and Methodology: | Analyzed by...
-
Have and use digital services (net) vs. those who do not use -
HD households (have HD set and service) -
Heavy vs. light DVR users -
Heavy vs. light VOD users -
Have and use both, DVR and VOD -
Have DVR and no VOD -
Have VOD and no DVR Deliverables: Pricing Options for
FOCUS: VOD, DVR, HDTV
List price: $4,500 Purchase as part of a package and get
an even better price!
Contact for info and to order:
Adriana Waterston
Vice President, Marketing and Business Development
Horowitz Associates, Inc.
adrianaw@horowitzassociates.com
914-834-5999 |
