Focus on Viewers

What makes them tick?
Profiles of viewers by genres and demographics.

 

 
Topic Areas:

Subscription and Viewing Profiles

  • Subscription to multichannel and Internet services
  • Favorite TV/cable channels
  • Viewership of programming genres
  • Premium subscription

In-language Programming

  • Incidence of viewing programming in another language/from other countries
  • % of viewing in English vs. other languages
  • Value of/Demand for specific in-language and culturally relevant content (available for clients that pre-order the study only)
  • Viewership of specific channels (available for clients that pre-order the study only, so we can run custom tabs)
  • Subscription to in-language programming packages

Digital, New Technology, and Alternative Platform Profiles

  • Penetration and usage of VOD, DVR and HD
  • Media and technology in the home (I.e., Blu Ray, cell with video, Ipod/MP3 player with video, PSP, XBox, Slingbox, Pocketdish Player, AppleTV, Windows Media Center, Boxee, Miro, Moxi, Vudu, etc.)
  • Frequency of watching specific types of TV/video content online, on handhelds, and on alternative platforms

Profile of Viewers: Culture, Demographics, by Genres

Sample and Methodology:

  • 2,500+/- telephone interviews among heads of TV households, including multichannel (cable, satellite, FiOS and U-Verse subscribers) and non-multichannel subscribers

  • 1,000 online surveys of broadband users 15+ with Internet access at home across the entire United States
Analyzed by...
  • Demographics
  • Age/generation: Boomers vs.Millennials
  • Viewers of genres (I.e., sports/sports news; movies; reality TV; dramas; news; television for women; home, cooking and DIY; crime shows and documentaries; kids' television, etc.)
  • Viewers of other specific genres (available for clients that pre-order the study only)
  • Viewership of specific channels (available for clients that pre-order the study only)
  • Viewers who speak a language other than English
  • Heavy vs. light TV viewers

Deliverables

  • Comprehensive report in PowerPoint format complete with charts, graphs, and written analysis

Pricing Options for
FOCUS: Viewers
 List price: $4,500

Purchase as part of a package and get an even better price!

Contact for info and to order:
Adriana Waterston
Vice President, Marketing and Business Development
Horowitz Associates, Inc.
adrianaw@horowitzassociates.com
914-834-5999