FOCUS: Latino XI ™

Pop Quiz!

How many English-oriented Latinos watch Spanish-language programming at least weekly?

18%

27%

32%

20%

41%

That's right! One-third of English-oriented Latinos watch Spanish-language programming at least weekly.

In fact, 1 out of 5 (18%) report watching every day or almost every day. Have all the latest data at your fingertips by purchasing FOCUS Latino now.

Learn about the topic areas »

The correct answer is 32%: one-third of English-oriented Latinos watch Spanish-language programming at least weekly. Surprised?

In fact, 1 out of 5 (18%) report watching every day or almost every day. Check out our FOCUS: Latino study to see what else you might be missing!

Learn about the topic areas »

FOCUS: Latino™ is THE study for understanding the Latino market for cable programming, telecommunications, Internet, and new technology.

Why FOCUS: Latino™?

11 years of tracking and studying the U.S. Hispanic Market. Published annually since 2001, FOCUS: Latino™ was the first and is still the most comprehensive syndicated study on the rapidly evolving U.S. Latino market for media and telecommunications content, services, and technology.

With much of our data trackable for over a decade, FOCUS: Latino™ provides you with invaluable perspective on how key segments of the U.S. Hispanic market have developed over time when it comes to TV viewing and preferences, Internet and broadband use, and now, mobile and alternative platforms. Plus, data are indexed among a national sample of consumers.

We're always on the cutting edge. Our expertise in the telecommunications and media space means that we are proactive, not reactive, about important developments in new consumer technologies that have important implications on how Hispanic consumers consume media, interact with advertising, and connect with brands. Whether your focus is on traditional TV or the newest alternative or mobile platforms, the data in FOCUS Latino™ will help you better understand how to reach and relate to key segments of the U.S. Hispanic market.

Leading experts on the U.S. Latino market. At Horowitz Associates, we know the Hispanic market. For more than 20 years, we have provided custom research services on Hispanic and multicultural consumers for our clients, and we bring that perspective to our analyses and interpretation of the data in FOCUS: Latino™. Plus, we're always happy to provide ongoing consulting to our study clients.

What You Get

We deliver a comprehensive 2-part report in PowerPoint format. Part I is available now; Part II will be available in Fall 2011. You can purchase the entire report, or purchase specific chapters a la carte. Learn more about the topic areas »

Also available: Our special report: FOCUS: Bicultural Latinos™, available as a stand-alone report or as an added bonus with your FOCUS: Latino™ purchase.

Go back to www.horowitzassociates.com for more information on FOCUS: Latino and our other studies.