Topic Areas; Part 1:
Census Highlights about Hispanics, from Census 2010
Penetration of Telecommunication Services and Monthly Spending in Black Homes
-
Multichannel Services
-
Multichannel Service Tracking
-
Penetration of Digital TV Services
-
Internet Services
-
Broadband Internet Tracking
-
Internet Speed that Matches Need and Usage
-
Telephone Services
-
Bundled Services Penetration
-
Reported Monthly Spending on Telecommunication Services
Future Intentions Regarding Telecommunication Services Among Black Heads of Household
-
Plans Regarding Multichannel TV Services
-
Potential for Limited Channel TV Package
-
Likelihood to Cancel Landline Phone Service
-
Likelihood to Get Cell Phone Service from Cable Company
TV Viewing and Programming: Genres Viewed, Premium, In-Language Viewing
Usage of Digital TV Services: On Demand, DVR, and HDTV
Broadband Video: On the Computer, on Handheld Devices, and Streamed to the TV
-
Broadband Video Capability
-
Mobile Video Capability
-
Streaming-to-TV Video Capability
-
Broadband Video Usage
-
Channels No Longer Necessary Because They are Available Online
-
Interest in Accessing Programming from Multichannel Provider Online
Topic Areas; Part 2: Black Internet Users' Web Profiles -
Average number of hours per week spent online (home, work, school, other devices) -
Frequency of accessing the web on alternative devices (I.e., cell, XBox, Windows Media Center, AppleTV, etc.) -
Frequency of performing web-based activities (ie., e-mail, local info, news, sports, social networking, purchasing products, managing finances, playing online games, music, blogs, visiting Spanish language or culturally relevant sites, etc.) on computer/on other devices -
Most often used search engines, web sites, and social networks (including for culturally relevant content (not just video) TV/Video Content Online and on Alternative Platforms -
Frequency of watching specific types of TV/video content online, on handhelds, and on alternative platforms -
% of time viewing on on handhelds and on alternative platforms vs "traditional" TV -
The market for mobile TV Sample and Methodology: -
400 telephone interviews among Black heads of household, 18+ -
200+/- online surveys of Black broadband users 15+ with Internet access at home | Analyzed by...
(custom data runs available by request) -
Subscription level (non-multichannel, cable, digital cable, satellite, FiOS, Att-Uverse, premium subs, triple play customers, Internet, broadband)
-
Standard demos: Household income, household type, home ownership, age, education, and sex of householder, the presence of children in the home, single parent households
-
Genre affinity, specific network viewership, or interest in new programming (available for early subscribers only)
Deliverables: -
2 comprehensive reports in PowerPoint format complete with charts, graphs, and written analysis
-
Management summaries and implications with links to the detailed data
-
In-person or webinar presentation of the findings to senior management, the research team, your internal clients, or at your management conference
-
One complimentary pass to our annual Multicultural Media for Multicultural America Forum ($450 value) Pricing Options for
FOCUS: African America
List price: $6,500
10% discount if ordered by June 15, 2011:
Pay $5,850
Purchase as part of a package and get an even better price! Contact for info and to order:
Adriana Waterston
Vice President, Marketing and Business Development
Horowitz Associates, Inc.
adrianaw@horowitzassociates.com
914-834-5999 BACK TO OUR HOME PAGE
|
