Author Archives: Horowitz Associates
New Horowitz Data Benchmarks TV-Related Web/Social Media Behavior; One In 5 Consumers Start Watching A Show After Hearing About It Online
(Larchmont, NY): The 19th annual State of Cable and Digital Media study, which has just been released to study clients, documents the extent to which social media is transforming the way TV viewers hear about, engage with, and communicate about … Continue reading
Media Chat April 2012: New Research Findings on Alternative Platforms
Let’s Talk About… ALTERNATIVE PLATFORMS This month, we asked participants to tell us about their relationship to and usage of alternative platforms, and how they are impacting their viewing of TV content. Here’s what they had to say: About 20-25% … Continue reading
About the Consumer Voice Community
Background & Methodology The Consumer Voice Community is a young, multicultural online community consisting of over 200 participants. In order to qualify for the community, participants needed to: – Be between the ages of 18-34; – Have multichannel service or … Continue reading
Multicultural Media Forum Draws Record Crowd of 300+ Execs; Telemundo Station Group President Manuel Abud Delivers Keynote on NBCUniversal/Comcast’s Commitment to Local Broadcast
(New York, NY) 300+ media industry executives gathered for the 12th Annual Horowitz Forum on Multicultural Media for Multicultural America at the New York Marriott Marquis on March 21. Under the conference theme, “The Power of Community,” speakers and panelists … Continue reading
7 Great Reasons to Attend The 12th Annual Multicultural Media Forum
(New York, NY) On March 21st, an audience of 300+ executives will gather at the New York Marriott Marquis for Horowitz Associates Market and Multicultural Research’s 12th Annual Multicultural Media Forum, a not-to-be-missed event for executives in the multicultural and … Continue reading
Agenda Extended for March 21 Multicultural Media Forum; Sony Music Latin Artist Beatriz Luengo to Perform!
By popular demand, the agenda for the March 21 Multicultural Media for Multicultural America Forum at New York’s Marriott Marquis has been extended to include lunch and a performance by Sony Music Latin Artist Beatriz Luengo. Luengo’s performance at the Multicultural … Continue reading
Multicultural Communities a Key Focus of Upcoming Media Forum; Telemundo’s Abud to Deliver Keynote
February 23, 2012, New York, NY – Manuel Abud, President of Telemundo Station Group, will deliver the keynote address at the 12thAnnual Multicultural Media for Multicultural America Forum on March 21, 2012 at New York’s Marriott Marquis. The Forum’s theme this year is … Continue reading
Thought Leaders in the Multicultural Space to Gather in March for Research-and-Strategy-Driven NYC Event
January 30, 2012, New York, NY – NBC Universal, Telemundo, mun2, Comcast, ESPN, Imagina U.S., History en Español, Ella/MGM Networks Latin America, and French broadcaster TV5MONDE are among the media companies that will be represented at the 12th Annual Multicultural Media for Multicultural America Forum on March 21, 2012 at the … Continue reading
Media Brands Draw Fans Online, On Mobile
Media Brands Draw Fans Online, on Mobile LARCHMONT, N.Y., Oct. 27, 2011 — Horowitz Associates’ Multiplatform Content & Services 2011 study finds that over half (54%) of broadband Internet users watch TV content streamed or on an alternative platform weekly. … Continue reading
October 2011 MediaChat Newsletter
October 2011 Horowitz Associates, Inc. Market Research & Consulting is now Horowitz Associates, Inc. Market & Multicultural Research. Why the name change? Most of you know that over the past two decades, multicultural work has been a core part of … Continue reading