Surveys Unlimited, established in 1992, is the Social, Cultural and Ethnic Marketing Research division of Horowitz Associates. This division specializes in research among Hispanic, Black, and Asian consumers in America’s urban markets.
Founded by cultural anthropologist Dr. Alisse Waterston and now run by Professor Waterston’s sister Adriana– herself recognized as an expert in U.S. Hispanic marketing– the division is enriched by a multicultural and multilingual staff and has extensive language capabilities, allowing us to conduct culturally sensitive research.
HIP stands for “Hispanic Insights and Perspectives”
HIP came to be as more and more clients turned to us not only for research but for consulting, in the dynamic and very complex Hispanic space. Whether you are a Hispanic-focused company with ongoing research needs among Latino consumers, or a general market company now seeking to understand how you can grow your Hispanic customer base, we can help. We are also available for speaking engagements and presentations.
Read more about our Hispanic research practice here.