Know who you’re working with.

Each of us has our own special set of skills and, as a team, we will make sure to deliver all the data you are looking for.

Howard Horowitz


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Howard Horowitz, a renowned specialist in the marketing of television, computer and Internet services to consumers, founded Horowitz Associates in 1985.

A political scientist by training and market researcher by profession, Howard has served as advisor to many of the major media companies.   Over the past two and a half decades, Howard’s work has helped shape and advance the standard for success in marketing cable television and home entertainment services.

Howard was inducted into the Cable Pioneers Class of 2012 on May 20, 2012.

Nuria Riera

SVP, Research/Bilingual Moderator

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Nuria Riera joined Horowitz Associates in 1997 and is currently the Vice President of Research, where she has worked on virtually all types of research projects ranging from customer service tracking, market potential research, pilot testing, in-market trials and strategic reviews. Nuria oversees the entire research team as well as outside vendors and is responsible for quality control on all projects. Originally from Barcelona, Spain, her additional experience in the market research field includes research in European markets on customer satisfaction, new product testing and advertising.

Adriana Waterston

SVP, Marketing & Business Development/Bilingual Moderator

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Adriana Waterston joined Horowitz Associates in 2001 and is currently the Vice President of Marketing and Business Development.  In this capacity, Adriana is responsible for client relations, sales, new business development and branding.In addition to her business development responsibilities, Adriana handles project management for select clients. A native of San Juan, Puerto Rico, Adriana is a recognized expert on the U.S. Hispanic market and is Senior Project Manager on all multicultural and Latino research. She has particular expertise in ethnographic research, focus group moderation and one-on-one interviewing.

Mariela Cufre

Senior Project Manager/Bilingual Moderator

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Mariela brings to Horowitz Associates a unique multicultural perspective. Originally from Cordoba, Argentina, Mariela moved to the United States to attend the University of Connecticut, graduating in 2007 with a degree in Corporate and Organizational Studies and a minor in Political Science.

Stephanie Wong

Marketing Director & Project Manager

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Stephanie graduated magna cum laude from Hamilton College in 2010 with a degree in Psychology and a minor in Anthropology. With a particular interest in technology and emerging forms of media, Stephanie brings a wealth of research and technological skills to Horowitz Associates. She plays an integral part of Horowitz Associates’ online community projects, as well as developing research tools and marketing materials. Previously, Stephanie has worked in digital production, marketing and communications, and research for non-profit organizations.

Ndidi Alimole

Assistant Project Manager

Nicole Ogando

Assistant Project Manager