Who we are
Since 1985, Horowitz Associates has been a leading provider of primary consumer research for all types of industries, with a focus on how and what consumers say, think, and do when it comes to media, messaging, branding, and advertising on TV, the Internet, on alternative platforms, or on mobile devices.
We are well-known for our pioneering work among urban, multicultural, and Hispanic consumers. Long before Censuses 2000 and 2010, we understood that America’s urban, multicultural and Hispanic consumers would be key target audiences for media brands and their advertisers. In 1992 we established our multicultural division, Surveys Unlimited, and have been providing consulting and research services about Hispanic, Black, Asian, and International consumers ever since.
A boutique research company with a big reputation.
Our clients benefit from the best of both worlds: The full range of research services you would expect from a large, impersonal research firm, and the one-on-one, personalized, turn-key client relationship and ongoing consulting you get when your research company is really vested in you.
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